REAL - Online Clothing Shopping App

Sizing and fit present a significant challenge in online clothing retail. In physical stores, customers can try on different sizes and styles until they find the perfect fit. However, in the online space, customers have to rely on provided size charts, which are often inconsistent across different brands, leading to confusion and uncertainty. This issue is compounded by the lack of standardization in sizing among different clothing brands. 

A size 'medium' for one brand could equate to a size 'large' for another. This discrepancy makes it difficult for customers to know their exact size, especially when shopping from new brands. As a result, they may end up ordering multiple sizes to ensure they get the right fit, thereby increasing the likelihood of returns. As the shift towards online shopping continues to grow, the problem becomes more pronounced and urgent to address.